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Fair &Lovely

Fair &  Lovely

Impacting Lives of Women

Fair & Lovely has reflected a Women’s Dreams for the past 40 years. This is a brand, which has championed the deepest ambitions and desires of women. Throughout its history, Fair & Lovely has inspired women to go for their dreams, even if they were at odds with what society expected them to do. In the 80’s, when society expected women to marry mostly via arranged marriages, Fair & Lovely gave them hope that women could marry by choice.

 In the 90s, when women desired not just marriage but also an equal partnership, Fair & Lovely inspired them to believe that this was possible. In the 2000s, when society believed that a woman’s place was at home, Fair & Lovely encouraged her to choose her own career. And today, when despite much progress, women still don’t get equal opportunities and society continues to impose barriers for women, Fair & Lovely will give women the confidence to overcome their own hesitations & fears to achieve their true potential.

Fair & Lovely wants to create a positive change in the society in its own small way – by helping women get the confidence to pursue their dreams and ambitions.Fair & Lovely will do this by not just inspiring women but also enabling them by giving opportunities like higher education, career and entrepreneurship via the Fair & Lovely Foundation.

Best fairness cream

Fair & Lovely's skin-lightening technology is known to be the best in the world. Fair & Lovely, the world’s first safe and effective skin lightening product, was born and launched in 1975. Fair & Lovely's brand-essence of ‘Restricting Destiny’ has played a decisive role in its noteworthy presence in over 30 countries. Today, 250 million consumers across the globe strongly connect with Fair & Lovely as a brand that stands for the belief that 'beauty that empowers a woman. In 2003, it was rated as the Twelfth Most Trusted Brand in India by ACNielsen ORG-MARG. In 2004, it was identified as a Super Brand. Its a World’s No.1 fairness cream, HUL’s largest skin-brand.

The World’s First Fairness Expert

After two years of meticulous research and experimentation, the world’s first lightening cream, Fair & Lovely, was launched. Using 100% safe ingredients, it provided effective and visible fairness to women, and more than that, it provided hope. Hope to millions of women around the world, especially in Asia, who desired fairer and even-toned skin, for how it made them feel about themselves, and for how it made the world see them.

Buy Fair-lovely Products Online

Fair & Lovely is a famous brand name for Personal Hygiene and Personal Care products. Fairness Expert Cream Advanced Multi Vitamin and Fairness Cream Forever Glow have helped Fair & Lovely strengthen their presence in the market. It contains no bleach or harmful ingredients. Instead, it provides visible fairness in a safe and reversible process. Buy Fair & Lovely products Online in India at the best price. The price range of Fair & Lovely products is between Rs. 45 and Rs. 265. From the luxury of your homes, you can now order your favourite Fair & Lovely products like Fairness cream, Fairness Experts Fash Wash and many others online at Bigbasket.